Amplifyr
Marketing and Sales that cut through the noise—and amplify customer connection
Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, pricing, and leadership, Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams
Killer Hook Factor: The Secret to Content People Can’t Ignore
Your content isn’t underperforming because it’s bad—it’s underperforming because no one’s paying attention. This article dives into the real reason people scroll past your posts (even when they’re great), and how to fix it with one skill that changes everything: writing a killer hook.
To Succeed in Marketing, Become a Content Machine
Most businesses are quietly losing ground online—not because their service is bad, but because they're virtually invisible. This article reveals a powerful mindset shift that could turn your business into a content-generating machine that attracts attention, builds trust, and fills your pipeline before things go quiet.
Biggest Technique for Turning Social Media Followers Into Leads
Most companies are missing one simple tactic that can quietly turn strangers into customers—without being pushy or salesy. In this article, you'll discover what it is, why it works so well, and how to use it to make your audience come to you.
The Essential Thing You Must Be Able to Articulate to Your Customers
Most business owners think they know what makes them unique—but ask their customers, and the truth might sting a little. This article exposes why your “standout” traits might be anything but—and how to uncover the real differentiator that could let you finally charge what you're worth.