Amplifyr
Marketing and Sales that cut through the noise—and amplify customer connection
Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, pricing, and leadership, Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams
Killer Hook Factor: The Secret to Content People Can’t Ignore
Your content isn’t underperforming because it’s bad—it’s underperforming because no one’s paying attention. This article dives into the real reason people scroll past your posts (even when they’re great), and how to fix it with one skill that changes everything: writing a killer hook.