[Podcast] Growing Corporate Revenue with Audience Segmentation with Brandon de Vries

Written By Aidan Hennebry

How do you grow sales for billion-dollar companies? That's what sales, marketing, and corporate positioning expert Brandon de Vries does for a living. Brandon helps generate top-line revenue strategies that help household names and industry-leading corporate brands scale their business further. In this episode of the Amplifyr Podcast, host Aidan Hennebry extracts from Brandon some of the best strategies, best practices, case studies, mistakes, and opportunities available for businesses--whether you're a global brand or startup in your parents' basement.

 
 

Timestamps

00:00:00 Intro & Background
00:06:45 What does "Top Line Revenue Growth" mean?
00:13:00 Cost = Science, Data = Art
00:19:39 Genuine buy-in from corporate teams
00:23:22 CRMs & an aging workforce
00:25:57 Corporate leadership embracing change
00:34:30 Risk tolerance as a corporation grows
00:39:01 Consumer- VS corporate-driven companies
00:42:18 Customer centricity
00:46:15 How to start segmenting your audience
00:50:33 Maximizing sales margin & market dominance
00:58:47 Premium VS economical brands
01:03:34 Selling to your competitors
01:06:42 Changing perceptions of product & brand
01:13:51 Segmenting as a core function of business
01:16:21 Evolving markets & corporate growth
01:25:09 Formula 1's 2025 season & growth
01:31:00 Outro

Aidan Hennebry

Aidan Hennebry is a marketing, sales, and leadership consultant based in Ontario, Canada. With over a decade of hands-on experience—ranging from $130M enterprises to early-stage startups—he helps companies align strategy with execution to drive real growth.

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