[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender

Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.

Timestamps

00:00 Intro
04:48 Taking over the family business
08:07 Getting deals in writing
10:45 Being known as a quality-driven brand
13:43 Working within a client's budget, not charging up to it
19:57 How much to invest in a relationship before being paid
22:00 Trusting a professional to be integral
27:41 Using AI as a marketing & business tool
41:05 Pushing technology to CYA
43:04 Highest ROI marketing channels for JCB & Sons
48:01 Social media usage as a contractor
1:01:34 Hiring a professional & letting them do their job
1:03:34 How to bargain with your customers (& when not to)
1:07:43 Challenging conversations with customers
1:11:47 Parting ways with a customer
1:16:10 Thinking about legacy & future generation impact
1:18:51 Christian's son Gabriel's filmmaking career
1:20:02 Previous generation impact on us
1:24:47 Get out there and start something
1:27:30 Outro