Amplifyr

Marketing and Sales that cut through the noise—and amplify customer connection

Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, and leadership. Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams

[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender
Podcast, Marketing, Sales, Business Aidan Hennebry Podcast, Marketing, Sales, Business Aidan Hennebry

[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender

Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.

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[Podcast] Financial Professional ventures into Running a Business with Calvin Van Harten
Podcast, Marketing, Sales, Business Aidan Hennebry Podcast, Marketing, Sales, Business Aidan Hennebry

[Podcast] Financial Professional ventures into Running a Business with Calvin Van Harten

Switching from a long & tenured teaching career to that of a financial professional selling life insurance, investments, RRSPs, RESPs, and more is no joke. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Calvin Van Harten as he navigates this change in occupation and learns the ropes of sales, marketing, and customer service as your own small business owner.

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[Podcast] Wedding Photographer: Marketing & Sales with Leanne Hennebry
Podcast, Marketing, Sales, Customer Acquisition, Business Aidan Hennebry Podcast, Marketing, Sales, Customer Acquisition, Business Aidan Hennebry

[Podcast] Wedding Photographer: Marketing & Sales with Leanne Hennebry

If you want to succeed as a wedding photographer & videographer, you've got to master marketing & sales within your business. In the inaugural edition of the Amplifyr Podcast, host Aidan Hennebry sits down with his wife Leanne Hennebry to discuss their 10 years running Hush Hush Photography & Film; a wedding photography & videography service based out of Hamilton, Ontario.

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Killer Hook Factor: The Secret to Content People Can’t Ignore
Article, Marketing, Content Creation, Customer Acquisition Aidan Hennebry Article, Marketing, Content Creation, Customer Acquisition Aidan Hennebry

Killer Hook Factor: The Secret to Content People Can’t Ignore

Your content isn’t underperforming because it’s bad—it’s underperforming because no one’s paying attention. This article dives into the real reason people scroll past your posts (even when they’re great), and how to fix it with one skill that changes everything: writing a killer hook.

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To Succeed in Marketing, Become a Content Machine
Article, Marketing, Content Creation, Social Media Aidan Hennebry Article, Marketing, Content Creation, Social Media Aidan Hennebry

To Succeed in Marketing, Become a Content Machine

Most businesses are quietly losing ground online—not because their service is bad, but because they're virtually invisible. This article reveals a powerful mindset shift that could turn your business into a content-generating machine that attracts attention, builds trust, and fills your pipeline before things go quiet.

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