Amplifyr
Marketing and Sales that cut through the noise—and amplify customer connection
Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, pricing, and leadership, Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams
The Essential Thing You Must Be Able to Articulate to Your Customers
Most business owners think they know what makes them unique—but ask their customers, and the truth might sting a little. This article exposes why your “standout” traits might be anything but—and how to uncover the real differentiator that could let you finally charge what you're worth.