Amplifyr
Marketing and Sales that cut through the noise—and amplify customer connection
Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, and leadership. Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams
![[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender](https://images.squarespace-cdn.com/content/v1/683447807a81b74e796aa15d/1756728080752-QAO3YTAF9EU8LAPO2KIW/2025-08-18+Amplifyr+Podcast+-+Amppod-0003+-+Christian+Bender-01.jpg)
[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender
Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.
![[Podcast] Financial Professional ventures into Running a Business with Calvin Van Harten](https://images.squarespace-cdn.com/content/v1/683447807a81b74e796aa15d/1755259934809-9V2UNX1JFKRJCTTWGMED/2025-08-09+AMPPOD-0002+-+Calvin+Van+Harten-01.jpg)
[Podcast] Financial Professional ventures into Running a Business with Calvin Van Harten
Switching from a long & tenured teaching career to that of a financial professional selling life insurance, investments, RRSPs, RESPs, and more is no joke. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Calvin Van Harten as he navigates this change in occupation and learns the ropes of sales, marketing, and customer service as your own small business owner.
![[Podcast] Wedding Photographer: Marketing & Sales with Leanne Hennebry](https://images.squarespace-cdn.com/content/v1/683447807a81b74e796aa15d/1751945864453-LFJ62HE16CNU4AEJGLQ0/2025-07-05+Amplifyr+Podcast+-+Amppod-0001+-+Leanne+Hennebry.jpg)
[Podcast] Wedding Photographer: Marketing & Sales with Leanne Hennebry
If you want to succeed as a wedding photographer & videographer, you've got to master marketing & sales within your business. In the inaugural edition of the Amplifyr Podcast, host Aidan Hennebry sits down with his wife Leanne Hennebry to discuss their 10 years running Hush Hush Photography & Film; a wedding photography & videography service based out of Hamilton, Ontario.
To Succeed in Marketing, Become a Content Machine
Most businesses are quietly losing ground online—not because their service is bad, but because they're virtually invisible. This article reveals a powerful mindset shift that could turn your business into a content-generating machine that attracts attention, builds trust, and fills your pipeline before things go quiet.
Biggest Technique for Turning Social Media Followers Into Leads
Most companies are missing one simple tactic that can quietly turn strangers into customers—without being pushy or salesy. In this article, you'll discover what it is, why it works so well, and how to use it to make your audience come to you.
The Essential Thing You Must Be Able to Articulate to Your Customers
Most business owners think they know what makes them unique—but ask their customers, and the truth might sting a little. This article exposes why your “standout” traits might be anything but—and how to uncover the real differentiator that could let you finally charge what you're worth.