Amplifyr

Marketing and Sales that cut through the noise—and amplify customer connection

Amplifyr is the thought-leadership content hub of marketing expert Aidan Hennebry. Poised at the intersection of marketing, sales, and leadership. Aidan brings sharp thinking forged in the field to building effective marketing campaigns and sales & leadership teams

Aidan Hennebry 2025-09-01 Aidan Hennebry 2025-09-01

[Podcast] Sales, Marketing & Business of a Licensed Carpenter with Christian Bender

Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.

What Leaving Teaching Taught Me About Money, Family, and Freedom

Leaving behind a career in teaching to take on the world of personal finance has taught me a lot about family, finances, and running a business. Here are the 5 big lessons I think everyone can learn from.