AI and the Future of Marketing

The problems (& solutions) for marketing in 2026 and beyond

We are on the cusp of a new Age of Skepticism.

AI is advancing so fast that it continues to become undetectable. The Dead Internet Theory* loosely holds that the internet is about to become so saturated with AI that it will entirely become AI models talking to other AI models, and humans will have fled elsewhere; ceasing to trust anything they experience on the internet.

*The Dead Internet Theory also has some political implications which Amplifyr does not hold a public stance on. Our primary interest is surrounding the internet’s saturation with AI content.

If you believe this could be true, there are implications:

  • Traditional SEO is dying (faster than before)

  • Social media reach is going to plummet

  • Photo & video content are going to be easier to fake

Don’t worry, we’ve got good news: there are solutions

  • Optimizing websites for GEO (Generative Engine Optimization)

  • Replacing social media with direct communications (newsletters, SMS, gated communities)

  • Photos & videos with authentication credentials

If this is all true, what is a company to do?

Hire Amplifyr duh lol