Books
Books Written by Author Aidan Hennebry
Releasing
March 27
2026
xGrowth
Aligning Your Sales & Marketing to Transform Disconnected Teams Into A High-Velocity Revenue Machine
by Aidan Hennebry • Flying Sparks Publishing, a Division of Fervesco
In an increasingly digital world, Sales & Marketing teams are drifting apart. They continue to become more independent when they need to become more integrated.
For organizations hungry for growth, this disconnect can be fatal. Without the “x” — the collaborative multiplier between your Sales & Marketing — you’re left with two groups steering your company in opposite directions.
In xGrowth, author Aidan Hennebry shares his insights and experience working with a multitude of North American brands to further develop their go-to-market strategies. Moving beyond simple identification of the problem, xGrowth offers execution-ready solutions for the modern company.
This is a practical guide on how your company can unify your internal engines. It will arm you with frameworks your company needs to take back its direction, align your people, and unlock revenue growth you didn’t know was possible.
Releasing
March 27
2026
xProducts
Delivering A Total Product Experience to Transform Bland Inventory Into A Distinct Competitive Edge
by Aidan Hennebry • Flying Sparks Publishing, a Division of Fervesco
When every product you could ever want to buy is at your fingertips, companies face a massive challenge: proving you’re better than the competition. This is especially true when your product isn’t all that special to begin with.
For organizations relying on “quality” or “customer service” to win new business, the traditional sales pitch is no longer enough. Without the “x” — the total experience of working with your organization — you’re trapped in a commodity race where the only way to compete is price.
In xProducts, author Aidan Hennebry offers a new lens to analyze Sales & Marketing problems that will challenge and compel your company farther than before. Expanding far beyond solely abstract concepts, xProducts gives you a pragmatic plan to reclaim your market share.
This book is the actionable guidebook to turning your entire external business process into your greatest selling feature. It will provide you with the frameworks to secure a future your competitors can’t touch.
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Published through Flying Sparks Publishing
A Division of Fervesco