What We Do
Practically, What it Means to Work with Amplifyr
Meet Aidan
(He’s the guy partnering with you)
Hey! I’m Aidan. I started Amplifyr because of my passion to help Marketing teams maximize their potential. There are so many talented marketers out there; I want to help you break through your ceiling.
Having worked with tons of organizations and their marketing teams on countless campaigns, I’ve been out in the real world to know what works, what doesn’t and how to overcome the challenges you’re facing.
We do things a little differently here at Amplifyr. This page will walk you through some of what we do (and why).
Strategic Direction 🧭
You’re going to struggle to get where you’re going if you have… no idea where you’re going.
At a high level, I work with teams to define your company through my 4C Framework (found in my book xGrowth) and chart a course for your department with the company’s direction as the north star.
Marketing Campaigns
Product Launches
Budget allotment
Strategic alignment with the company
And more: Major software implementation, employee talent development, trade show strategy, etc.
Amplifyr can help with it all.
Skill-Development Workshops ✋🏻
Investing in your marketing team and levelling-up their skills is the best way to ensure you’re building a team that will carry your company into the future.
At Amplifyr, we believe strongly in the importance of hands-on learning, so we focus heavily on getting your team actually trying things.
Photography: Product, corporate, head shot, events, editing & distribution
Videography: Researching and technical correctness, writing a script, shot list, lighting & camera operation, directing people on camera, backing up / organizing / storing footage, editing post-production
Graphic Design: Adobe Creative Cloud, fundamental elements & principles of design, application in a corporate setting, packaging & print
And more: Email marketing & automations, front-end web design, social media content development, etc.
Lecture Halls 🎓
How do you ensure future marketing employees get much of the same great foundational training as their peers? Lecture Halls.
These virtual training sessions focus on high-level strategy, comprehension, and application with your team. In interactive sessions with Amplifyr, your team get real answers to specific questions they have, working through real-world challenges in your unique context.
Marketing funnels (& Sales pipelines)
Effective collaboration with other departments
Annual Marketing strategies & execution
Project management and goal tracking
And more: Everything listed in Skill-Development Workshops
Coaching 🏀
Group training is ideal for raw skill development and strategy implementation, but most employees still need some form of individual coaching to unlock their full potential and complete their best work.
Amplifyr focus on a 3-pillar coaching strategy for Marketing employees:
🧠 Head: Ensuring employees are engaged, thinking strategically, able to articulate how their work contributes to departmental goals
❤️ Heart: Getting employees to buy-in with enthusiasm, to see their work as an integral part of the success of the team, taking ownership over their work
🙌🏻 Hand: Empowering employees to execute more efficiently and at a higher calibre, working on specific weak areas of talent development
This holistic approach keeps each member of the team operating at their peak.
Sales & Marketing Integration 🤝🏻
Many of Amplifyr’s clients are Sales-centric organizations, meaning a deep and organic partnership between the Marketing & Sales team will create success that is more than the sum of its parts.
Amplifyr emphasizes these things in building an alliance with Sales:
Stakeholder Buy-In: Engaging with Sales leaders to ensure top influencers are supporters of the partnership
Individual Relationship: A genuine and personal connection with the Sales team as a foundation for collaboration
Customer Visits: Getting out with the Sales team to meet customers and “live in the world” of the Sales team
Of course, Amplifyr does not build integrations with Sales exclusively. This can extend to any department as needed: Engineering, Human Resources, IT, Customer Service, etc.
Execution 🎥
Depending on the season your department is in, you might need someone to provide relief for your Marketing team to execute on particularly high-importance or time-sensitive work.
Enter: Amplifyr.
As teachers of all of the Marketing disciplines described, we’re also expert practitioners. We cut our teeth learning by getting our hands dirty. There’s little you could throw at us we couldn’t help with.
Bonus: Resources ⚡️
All Amplifyr clients get access to Amplifyr’s library of exclusive and original content including (but not limited to) the following:
Books (free digital copies & discounted physical copies)
Podcast
Weekly Amplifyr Report Newsletter
Public Workshops
Youtube Channel
Video Courses
Royalty-free Amplifyr Music Library
Royalty-free Amplifyr Stock Photo Library
