Infrastructure Projects
Setting Up Your Company for Longevity
Implementation of:
CRM System
Customer Relationship Management
PIM Sytem
Product Information Management
Employee Hires
Interviewing & adding new personnel
Adding mission-critical infrastructure to bring your organization to the next level is a behemoth task
Ensure you’re doing it right by partnering with Amplifyr on strategy & implementation
Customer Relationship Management Software
Amplifyr are certified experts at the implementation and maximization of Hubspot, one of the leading CRM softwares across the industry.
Benefits of Data-Sharing
Your Sales, Marketing, and Customer Service teams will suffer without a clear, detailed, and easily-accessible database of sales information.
When your individual teams are left to fend for themselves, you lose the ability to maximize data-sharing with all of its associated benefits. Not only that, but you risk significant data loss when employees move on, retire, or step into new roles in the organization.
A full-fledged CRM has the ability to immediately level-up your Sales and Marketing strategies; with direct pathways to turn prospects into leads.
contact, customer, and company information, your
Sales Pipelines
In addition to storing all current customer information, one of the greatest benefits of a CRM is the Sales Pipeline features which allow your Sales team to actively track:
Identified Sales opportunities, their value, the customer it belongs to
Quoted deals which are being actively bid on
Projects that are currently overcoming objections and in need of negotiation
Deals that have been won but have yet to see a P.O.
Successful wins that come along with a P.O.
One of the most underrated features with a Sales Pipeline is this:
The ability to track lost deals
Often you will learn more from your losses than your wins. A CRM helps you do this.
Marketing Tools
Inside powerful CRMs like Hubspot exist a full-featured set of tools that help maximize efficiency on core Marketing disciplines.
Contact information to allow for audience segmentation and targeting
Social Media management and scheduling
Educational article (blogs) publication
Email marketing blasts and automations
None of this even touches on the benefits that Marketing teams can glean from analyzing customer Sales data and trends.
The integration of these tools (and the analytics that come with them) lead to incredible possibilities for ambitious Marketing teams.
Holistic View of Customer Organizations
A great CRM focuses on telling you information about these 3 categories:
Contact (leads, website visitors, someone in your customer’s organization)
Customers (partners that actively do business with you)
Companies (the organizations those customers belong to)
With this much data available to you, you’ve got the ability to identify trends in buying patterns, sales behaviours, closed deals, and more.
The CRM is the framework for your data. How you use it is full of possibilities.
…and tons more
Photo & Video studio set-up • Podcast establishment & production • Ghostwriting content • CRM Implementation
Creative that is as functional as it is beautiful
The Foundation
Utilizing many of the concepts, frameworks, and practices outlined in our books xProducts and xGrowth — as well as many of the lessons discussed on the Amplifyr Podcast — we customize each company’s implementation strategies based on your company’s desired outcome.
To get a headstart on any of the techniques we might use to grow your revenue by executing on your marketing needs, feel free to listen to the latest episode of the podcast or pick up a copy of the books.
Frequently Asked Questions
How can Amplifyr be a “specialist” in 10+ different disciplines?
A great question! Through restless and obsessive innovation and practice. All jokes aside, the underlying principle (and secret sauce) of all things Amplifyr is, and always will be, strategy. If what you’re doing doesn’t tie into a bigger picture in some way or form, you aren’t marketing: you’re just practicing a hobby in public. Because we take strategy-first, we know exactly how “good” any of our execution has to be in order to satisfy the needs of the strategy. We’re pretty damn proud of our work, but we don’t get distracted by the beauty of what we make. The reason anything we do is awesome is first and foremost because it serves a greater purpose in the marketing and sales strategies of our clients.
Which of these things matters most?
That answer is as unique as the company asking it. There is no blanket statement. The size of your company, the industry you operate in, the people you compete against, and (perhaps most importantly) the expectations of your customers are what determine what you should be doing with your marketing. If you know what it is you’re trying to accomplish, the method you use to get there can vary (within reason).
What if I don’t like the end product we hired you for?
Well, not to sound overly confident, but very little risk of that happening. If you’ve seen our body of work and resonate with our philosophies of business, there’s a super minimal chance you’re going to be disappointed with anything we produce together. Every project has natural onramps for collaboration and refinement. Depending on the discipline, these are expected and built into the process. If all of that wasn’t enough, always remember this: our success is 100% dependent on the satisfaction and referral of our customers. If you aren’t happy, we aren’t successful. It’s as simple as that.
