The Business of a Music School • Jon & Jessica of Elliotson Music • Amplifyr Podcast
Teaching someone how to play piano, violin, or trumpet: is it just about reading sheet music and learning notes... or could it be about something more? In this episode of the Amplifyr Podcast, host Aidan Hennebry sits down with husband & wife team Jon & Jessica Elliotson (of Elliotson Music) to discuss how they got their start, some of the challenges and meaningful milestones of running a successful music studio, and ultimately how playing music (and teaching music) is about so much more than a lesson.
Timestamps
00:00 Introduction & musical backgrounds
09:30 Branding yourself (as a school, as a performing musician)
15:30 The turning point: going into business
22:08 Owning the identity of being a music studio
25:32 Perfection & believing you can succeed
29:16 When music becomes more than a music lesson
36:10 The 3 relationships that MUST stay healthy for success
38:26 Meeting your goals without burning people out in the process
42:21 Creating the best consultation process for clients
51:33 Setting goals with your clients
53:37 Setting prices for your services
59:11 Raising your fee without losing clients
1:02:15 Communications and marketing for the business
1:03:40 Separating personal life & maintaining love for work
1:15:00 Jon & Jessica's favourite things about working with each other
1:21:11 What's next for Elliotson Music?
1:30:41 Outro
If you'd like to be featured as a guest on the Amplifyr Podcast, reach out with a brief description of who you are and what your episode might be about! Remote access is available.
aidan@amplifyr.ca
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The debut books by Amplifyr Podcast host Aidan Hennebry
